Spotify’s new Taste Profile feature lets users fine-tune their algorithm’s recommendations

You’re responsible for your own Spotify algorithm now. On stage at SXSW, Spotify’s co-CEO, Gustav Söderström, announced the Taste Profile feature, which allows users to personally customize exactly what they want to listen to, whether it’s music, audiobooks or podcasts. This AI-powered feature is still in beta, and it will be available to Premium users in New Zealand in the coming weeks.

From its short video demo, Spotify’s Taste Profile feature will show you a summary of your listening habits and offer a “Tell us more” prompt at the bottom. With the new prompt, users can inform the AI what they want to see more of or if they want to get rid of a genre that keeps popping up in their algorithm. Spotify said that the Taste Profile will take into consideration more ambiguous prompts, too, like if you’re training for a marathon and want upbeat music or want to listen to news podcasts during your commute to work. Spotify added that Taste Profile is an optional feature, and unwilling users can “leave it and enjoy Spotify as usual.”

With Taste Profile, Spotify is continuing its momentum of offering AI features, like the Prompted Playlist feature that was made available last month. Unlike the existing AI Playlist feature, Prompted Playlist lets you put in specific requests to generate a playlist, like only including songs from a specific TV show. Like Taste Profile, the Prompted Playlist feature saw beta testing in New Zealand first, before expanding to US and Canadian users a month later.