Retro Tech: Meet The NeoFilm 100 Miniature Digital Film Roll Camera

The OPT100 NeoFilm 100, a new release from the brand Opt!, reinterprets the classic 35mm film canister as a fully functional miniature digital camera. This device aims to merge nostalgic analog aesthetics with modern digital convenience, catering to a growing interest in retro-inspired technology. Measuring only 47 x 25 x 25 millimeters ($1.85\times 0.98\times 0.98$ inches) and weighing approximately 25 grams (~$0.03$ ounces), the camera is designed for high portability, fitting easily into pockets or serving as a wearable accessory.

Despite its diminutive scale, the device possesses capable hardware. It can capture still images at a resolution of 3760 x 2128 and record full HD video at 1920 x 1080 at 30 frames per second. The rear of the canister features a small display screen that allows users to frame shots and preview images, which are automatically processed with retro-style filters. For storage, the camera supports microSDHC cards up to 32 GB, and files are transferred via a standard card reader.

Image courtesy of Rakuten

The design emphasizes historical accuracy through its visual language. Available in colorways such as Yellow and Black or White and Orange, the external skins mimic the graphic design found on traditional analog film packaging.

The functional components are integrated subtly into the frame: the lens and a nearly invisible sensor are positioned at the center, with a small flash located directly above. The shutter button is placed on the side of the canister to maintain the cylinder’s ergonomics.

Additional features include a rechargeable battery that provides roughly one hour of continuous use. To further the vintage theme, each unit comes with a protective barrel case reminiscent of the silicone containers used to store physical film rolls.

This product reflects a broader trend of downsizing technology while referencing the tactile history of photography. Unfortunately, it’s not officially available in the U.S. but it can be bought in Japan via Rakuten Store or Sincere Store for 5,940 Yen (~$39).